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Advertising and Digital Marketing

In the modern business world, technology is constantly evolving as well as the methods necessary to reach consumers.

A Bachelor of Business Administration concentrated in Advertising and Digital Marketing provides an in-depth understanding of the wants and needs of consumers and how to attract, convert and retain those customers through digital content.  

Students will learn from experienced faculty the skills necessary to develop advertising and digital marketing strategies, content development and ad production.

Graduates will be able to pursue careers in the field of mass media promotion, such as advertising account executive, digital marketer and social media marketer. 

York College business students

Program Requirements

Required Courses and Degree Requirements for Graduation
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2021-2022 Undergraduate Catalog

Contact Us
Graham School of Business
Gerald Patnode, Ed.D., Acting Chair, Marketing and Management Department
Willman Business Center, 215
Phone: 717.815.6497
gpatnode@ycp.edu