Nicole (Nichols) Halsey ’00 and Natalie (Nichols) Van Buskirk ’00/’01 launched Polished Nichols Public Relations and Marketing in 2020.
As traditional media outlets cut beat reporters and downsize staff, it has led professional sports teams to start covering their own games and team news. York College of Pennsylvania is preparing students for the changes in sport media coverage.
Andrew Shumway, an instructor in Marketing and Management at York College, sees AR and VR technologies bringing stories to life for a variety of industries.
Mike Mudrick, Assistant Professor of Sport Management at York College, will dive into the power of understanding fan behavior at a Spartan Speaks lecture on April 6, 2021.