Michael Mudrick, PhD

Education

• PhD, University of Connecticut, Storrs, CT (2015)
• MA, University of Connecticut, Storrs, CT (2011)
• BA, Temple University, Philadelphia, PA (2007)

Publications

DeLuca, Jaime; Sauder, Molly; Mudrick, Michael (2020) Optimistic & Boundaryless: Sport Management Students’ Conceptualization of Career, Schole

Sauder, Molly; Mudrick, Michael; Strassle, Carla; Maitoza, Robyn; Malcarne, Brian; Evans, Beverly (2019) What did you expect?: Divergent perceptions among internship stakeholders, Journal of Experiential Education, Volume 42, Issue 2, Pages 105-120.

Mudrick, Michael; Sauder, Molly; Davies, Melissa (2019) When athletes don’t “stick to sports”: The relationship between athlete political activism and sport consumer behavior, Journal of Sport Behavior, Volume 42, Issue 2, Pages 177-199.

Mudrick, Michael (2019) Sport leadership in the 21st century, "Leadership Communication and Crisis Management," Jones & Bartlett Learning

Mudrick, Michael; Burton, Laura; Sauder, Molly; Lin, C (2018) Sportscasting Success: Varying Standards May Apply, Journal of Sports Media, Volume 13, Issue 1, Pages 49-73.

Sauder, Molly; Mudrick, Michael (2018) Student satisfaction and perceived learning in sport management internships, Sport Management Education Journal, Volume 12, Issue 1, Pages 26-38.

Sauder, Molly; Mudrick, Michael; DeLuca, Jaime (2018) Perceived barriers and sources of support for undergraduate female students’ persistence in the sport management major, Sport Management Education Journal, Volume 12, Issue 2, Pages 69-79.

Parker, Heidi; Mudrick, Michael; Fink, Janet (2018) The impact of gender expression on endorser effectiveness, Sport Marketing Quarterly, Volume 27, Issue 4, Pages 265-275.

Mudrick, Michael; Lin, Carolyn (2017) Looking on from the sideline: Perceived role congruity of female sports journalists, Journal of Sports Media, Volume 12, Issue 2

Mudrick, Michael; Burton, Laura; Lin, Carolyn (2017) Pervasively offside: An examination of sexism, stereotypes and sportscaster credibility, Communication & Sport, Volume 5, Issue 6, Pages 669-688.

Davies, Melissa; Mudrick, Michael (2017) Brand management in a niche sport: A case study of an LPGA golfer’s use of instagram, Global Sport Business Journal, Volume 5, Issue 1, Pages 1-22.

Mudrick, Michael; Miller, Michael; Atkin, David (2016) The influence of social media on fan reactionary behavior, Telematics & Informatics, Volume 33, Pages 896-903.

Bruening, Jennifer; Clark, Brianna; Mudrick, Michael (2015) Sport-based youth development in practice: The long term impacts of an urban after school program for girls, Journal of Park and Recreation Administration, Volume 33, Issue 2, Pages 87-103.

Dwyer, Brendan; Mudrick, Michael; Greenhalgh, Greg; LeCrom, Carrie; Drayer, Joris (2015) The tie that blinds? Developing and validating a scale to measure emotional attachment to sport team, Sport Management Review, Volume 18, Pages 570-582.

Presentations

Taylor, Elizabeth; DeLuca, Jaime; Mudrick, Michael; Sauder, Molly. Understanding Student Perceptions of Diversity and Inclusion, North American Society for the Sociology of Sport, 2020

Mudrick, Michael; Sauder, Molly. PROCESSing: A Multi-Step Examination of Fan Support for Tanking in the NBA, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2020

Mudrick, Michael; Stifano, Stephen; Stifano, Sara. In-groups and out-groups: The impact of social identity on local sports talk radio, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2019

Mudrick, Michael; Sauder, Molly; Davies, Melissa. When Athletes Don’t “Stick to Sports”: The Relationship Between Athlete Activism and Sport Consumer Behavior, North American Society for Sport Management Conference, North American Society for Sport Management, 2018

Mudrick, Michael; Davies, Melissa; Sauder, Molly. Trust the Process?: An Investigation of Fan Support During Periods of Tanking, Sport Marketing Association Conference, Sport Marketing Association, 2018

Sauder, Molly; Mudrick, Michael. Exploring the Implications of Student Satisfaction in Sport Management Internships, Commission on Sport Management Accreditation Conference, Commission on Sport Management Accreditation, 2017

Mudrick, Michael; Sauder, Molly; Grove, Donna. Podcast Possibilities: A Technological Twist on Research and Education., Camp Teach and Learn, Central York Athletic Booster Club, 2017

Mudrick, Michael; Chapman, Devin; Franz, Shelby; Mayer, Jenna. Playing the team architect: An interactive sport marketing exercise, Sport Marketing Association 15th Annual Conference, Sport Marketing Association, 2017

Sauder, Molly; Mudrick, Michael; DeLuca, Jaime. Barriers and Sources of Support for Female Undergraduate Sport Management Majors, North American Society for Sport Management Conference, North American Society for Sport Management, 2017

Mudrick, Michael; Lin, Carolyn. Looking on from the sideline: Perceived role congruity of women sport journalists, International Communication Association Annual Conference, International Communication Association, 2016

Davies, Melissa; Mudrick, Michael. Brand management in a niche sport: An LPGA golfer’s use of Instagram, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2016

Sauder, Molly; Mudrick, Michael; Andrews, Kyle; Evans, Azia; Friend, Justin; Lindner, Rob; Panassow, Peter. Leaving a Mark(eting) on Social Media, Sport Marketing Association Conference, Sport Marketing Association, 2016

Mudrick, Michael; Lin, Carolyn. Pervasively offside: A gendered analysis of sportscasting, International Communication Association Annual Conference, International Communication Association, 2016

Mudrick, Michael; Burton, Laura. Double standard?: An evaluation of responses to a televised sports debate, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2016

Mudrick, Michael; Davies, Melissa. An examination of NCAA conference change, fan identification, and consumer behavior, Sport Marketing Association 14th Annual Conference, Sport Marketing Association, 2016

Mudrick, Michael. Careers in sport, , 2015

Mudrick, Michael; Burton, Laura; Fink, Janet. Cut from the same cloth: An examination of social identity theory’s effect on attachment to college coaches, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2015

Mudrick, Michael. Playing general manager: A sport finance experience, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2014

Dwyer, Brendan; Mudrick, Michael; Greenhalgh, Gregory; Drayer, Joris; LeCrom, Carrie. Developing and validating an emotional attachment to sport team scale, Sport Marketing Association 12th Annual Conference, Sport Marketing Association, 2014

Cotrufo, Raymond; Mudrick, Michael. An examination of fan reactions to NFL cause related marketing, Sport Marketing Association 12th Annual Conference, Sport Marketing Association, 2014

Cotrufo, Raymond; Mudrick, Michael; Coble, Cassandra. Examining the effects of a leadership change on the culture of an intercollegiate athletic department, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2014

Mudrick, Michael; Burton, Laura; Fink, Janet. Winless for Wiggins: An empirical test of delayed vicarious achievement, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2014

Mudrick, Michael; Cotrufo, Raymond. Blatant tanking: Problematic or shrewd?, Sport Marketing Association 12th Annual Conference, Sport Marketing Association, 2014

Mudrick, Michael; Lupinek, Joshua. Marketing the scoop: Examining college recruiting network subscribers, Sport Marketing Association 11th Annual Conference, Sport Marketing Association, 2013

Mudrick, Michael; Lupinek, Joshua. New York or New York: Ascertaining fan choice behaviors in a multi-franchise market, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2013

Bruening, Jennifer; Clark, Brianna; Mudrick, Michael. Sport-based youth development in practice: The long-term impacts of an urban after school program for girls, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2012

Parker, Heidi; Fink, Janet; Mudrick, Michael. The impact of gender expression on endorser effectiveness, North American Society for Sport Management Annual Conference, North American Society for Sport Management, 2012