Spring on the York College campus

Institutional and Enrollment Marketing

A Connected Community Isn't Found — It's Built.

The Department of Institutional and Enrollment Marketing is responsible for leading college-wide strategic marketing efforts, with primary goals of increasing visibility and awareness, strengthening the York College brand, and recruiting students. 

We oversee all aspects of the College's brand identity and marketing efforts, including:

  • Branding and Visual Identity
  • Creative Services
  • Enrollment Marketing
  • Admissions Events
  • Social Media
  • Website Management

We believe in the power of storytelling, and using real-life examples from our campus community to show our audiences what makes York College such a special place.

Our team of marketing and creative professionals offers a full range of services to faculty and staff: institutional website management, graphic design projects, social media channels, videography, photography, enrollment marketing materials and direct communications, admissions event coordination, and more.

A group of students cross the bridge over Tyler Run with fall foliage surrounding them.

Brand Resources

Our brand is who we are.
  • The York College Brand

    The York College Brand

    Welcome to the York College of Pennsylvania Brand Resource Center.

    Our brand is stronger when our messages are focused — and more compelling when our audiences know how they benefit from everything we offer. In this Brand Resource Center, you will find helpful guides and assets to help you accurately represent the York College brand.

  • Logos


    Before using an official York College of Pennsylvania logo, we ask that you first review the College's Visual Identity Guidelines.

    This document provides information about proper use of official College logos. Following these guidelines ensures that we are all working together to present a consistent image that promotes York College's identity and increases our visibility in the community. 

    In addition to the primary College logos, additional logos for each academic school, department, and administrative area are available for download.

  • Templates and Stationary

    Templates and Stationary

    Slide Templates and Digital Letterhead

    To assist faculty and staff in creating on-brand presentations and digital communications, templates have been designed for PowerPoint/Google Slides and digital letterhead. 

    Please note that employees will need to be logged into their York College account to access these files. If you need access to template fonts, please contact the LTS Helpdesk at ltshelp@ycp.edu for assistance with font installation. 

    Ordering Business Cards and Print Stationary

    A coordinated system of stationery is important to presenting the College’s brand identity clearly and consistently. Letterhead, envelopes, and business cards are often the first graphic representation of the College to a variety of audiences. All stationery items must be ordered using the online ordering site. All York College stationery must use the stacked version of the Tier One primary logo.

    Questions about any of the online items can be directed to:

    Omniform, Inc.
    David Bryant

  • College Colors

    College Colors

    The official colors of the York College logo are Pantone 7740 or black. When using Pantone 7740 is not possible, the following color builds should be used to obtain the best match for “York College green.”

    In Print

    • CMYK:

    On Screen

    • RGB: 91.153.68
    • HEX: 239A3A
  • Social Media Guidelines

    Social Media Guidelines

    YCP Social Media Guidelines and Best Practices

    This document is a go-to resource for anyone who manages or contributes to a social media account on behalf of a York College school, department, program, or organization. Topics covered include:

    • Starting a New Social Media Account
    • Choosing the Right Social Media Platform
    • Tips and Best Practices for Social Media Management
    • How to Handle Crisis Situations on Social Media
    • Accessibility and ADA Compliance
    • Copyright Requirements
    • Campus Photography Galleries
    • Logos and Brand Resources
    • Professional Development Opportunities

    Social Media Graphics

    Our brand guidelines should always be followed, regardless of the medium. However, we recognize that social media provides several unique challenges. 

    The York College logo has been adapted to meet specifications for all major social media channels and to ensure brand consistency across College accounts.

    Templates for special use cases of the College's Y shield have been designed to be cohesive while still providing flexibility and visual variety. Customized profile images and cover photos are created to spec, and are available by request.

    To request a customized profile photo or cover image, please submit a project request through Workzone or contact Danielle Sewell, Director of Digital Marketing, at dsewell2@ycp.edu.

  • Photography


    The Department of Institutional and Enrollment Marketing uses PhotoShelter to maintain an archive of campus photography. Members of the York College community are encouraged to browse these galleries to locate and download images that support their needs.

    About Photography Services at York College

    The Department also provides services to the YCP community in the following ways: 

    • Employee and Student Headshots: On West Campus in Grantley Hall (Room 17), we have a professional photography studio equipped with high-quality lighting, a clean white backdrop, and top notch photography gear. A time must be requested and confirmed through the Campus Photographer.
    • Academic Organization, Program, or Class Group Photos: For each of these groups, the school photographer will work with the individual that requested the photo to select a space that works best for the number of group members, lighting, and context. A date, time, and location will then be determined, and it is up to the photo requester to ensure all group members are informed and in attendance. Due to the limited resources within our department, we cannot accept individual student organization requests at this time. If you would like consultation with a project, please feel free to contact our photographer, and we will assist you as best we can.
    • Event Photography: The school photographer may be requested to attend to capture candid moments and staged photographs for events. Priority consideration will be given where the College President is in attendance or the event is aligned with the College’s Strategic Plan.
      Qualifying events include:
      • School-wide functions and celebrations
      • Convocation
      • Graduation
      • FallFest and WinterFest
      • Involvement Fair

    For full consideration, photography requests should be sent to the photographer with at least two weeks' notice of the expected photography date. We understand that opportunities pop up unexpectedly and while we'll do our best to accommodate these last-minute requests, we cannot guarantee it. If there is a special circumstance that requires photos to be delivered after or during the event with an expedited turnaround, please communicate this information in the initial request so that the photographer can plan accordingly and assess if the request is possible at that time. The final edited photos will be available 1-2 weeks after the photo was taken.

    If the photographer is unavailable or already booked, a list of freelance photographers can be provided upon request. Please note that in most cases the unit or department requesting services will be responsible for the cost.

    How to Submit a Photo Request

    Photo requests should be submitted through our online Photography Request Form.

    If you are unsure how to fill out the form or have questions in advance of submitting a formal request, please email photo@ycp.edu.

    Photography Timeline

    From the date that the initial request is received, the photography timeline and process is as follows:

    1. The photographer will coordinate with the requester to schedule a date, time and location. The photo calendar is usually booked two weeks in advance, so we ask that at least two weeks' notice be given.
    2. The photographer will take the photograph(s) on the decided date/time. For group photos, we ask that the requester be present to ensure all necessary participants are in attendance.
    3. The photographer will sort, edit and deliver the photographs in 1-2 weeks via a YCP PhotoShelter link. PhotoShelter is York College’s photo database and can be accessed by anyone with a YCP email address.

    Photography Contact Information

    Emily Rund | Photographer and Videographer
    Institutional and Enrollment Marketing Department
    Email: photo@ycp.edu

    Photography Waiver

    If the photography you are requesting involves minors or individuals that are not students, faculty or staff of YCP, please have them sign the below photography release form, or, they can sign the electronic release form. If someone is unable or unwilling to sign the form, but will still be present, please let the photographer know in advance.

    Download a Printable Photograph and Video Release Form

  • Email Signature Template

    Employee Email Signature Template

    Please carefully follow the steps below from a desktop browser to create your personalized employee email signature:

    1. Access your Gmail settings

    • With your YCP Gmail inbox open, click on the gear icon in the upper right corner of the screen. 
    • Select See all settings on the Quick Settings panel that pops down.
    • Scroll down to the Signature section.

    2. Add or edit your signature

    • If you do not have an existing email signature, click + Create new.
    • If you already have an email signature, delete all existing content in the box.
    • Copy and paste the entire template contents below into your empty email signature box.

    3. Personalize your signature.

    • Please do not change the colors, font, or sizing anywhere in the template.
    • Mobile, pronouns, and academic school name are optional.
    • Fill in your personal information
    • Update the email hyperlink:
      • Select your personal email address in the signature box by highlighting the text. A small pop-up menu will appear.
      • Select Change.
      • In the field under “To what email address should this link?” enter your YCP email address.
      • Click OK.

    4. Scroll and select Save Changes at the bottom of your screen.



    First Name Last Name (optional pronouns)
    Department Name
    School Name (optional)
    Office Phone: 000-000-0000
    Mobile Phone: 000-000-0000
    York College of Pennsylvania
    441 Country Club Rd
    York, PA 17403-3651
    The content of this email is intended for the person or entity to which it is addressed only.
    This email may contain confidential information. If you are not the person to whom this
    message is addressed, be aware that any use, reproduction, or distribution of this message
    is strictly prohibited. If you received this in error, please contact the sender and immediately
    delete this email and any attachments.

Frequently Asked Questions

  • I need help with a design project. Whom should I contact?

    All design requests should be made through our project management system, Workzone.

    To access Workzone for the first time, please follow these steps: 

    1. Contact Sharon Brtalik at sbrtalik@ycp.edu to set up your Workzone user account.
    2. Create your Workzone password.
    3. Review the brief training video (16 minutes).
    4. Visit ycp.sharedwork.com to log in with your email address and password.
  • How can I request an edit to the website?

    To request webpage edits, please contact Danielle Sewell, Director of Digital Marketing, at dsewell2@ycp.edu.

    Please ensure that any requested changes to departmental or program pages have been approved by the senior administrator/dean in that area. 

  • How can I use the York College Athletics / Spartans logo?

    The York College Athletics logos are reserved exclusively for the promotion of York College Athletics. Please email marketing@ycp.edu if you have any questions.

  • How can I help with student recruitment?

    Collaboration with YCP faculty and staff is always helpful as we work to recruit our next class of Spartans. If you would like to discuss opportunities for supporting enrollment efforts, please contact Kaleigh Seiter, Senior Director of Enrollment Marketing, at kseiter@ycp.edu

  • I have a question about PR, media relations, editorial services, parent communications, or a portal announcement.

    York College's Office of Communications manages the following areas: 

    • Athletic Communications
    • Reputation-Building Efforts
    • Editorial Services
    • Internal Communications
    • Parent Communications
    • Media Relations / Crisis Communications
    • Print and Mail Services

    Please visit the Office of Communications webpage or contact communications@ycp.edu for more information.

Contact Us
Institutional and Enrollment Marketing Department

General Marketing Inquiries

Rebecca Shineman
Executive Director of Marketing

Kaleigh Seiter
Senior Director of Enrollment Marketing