Institutional and Enrollment Marketing

The York College Brand

Welcome to the York College of Pennsylvania Brand Resource Center.

Our brand is stronger when our messages are focused — and more compelling when our audiences know how they benefit from everything we offer. In this Brand Resource Center, you will find helpful guides and assets to help you accurately represent the York College brand.

Logos

Before using an official York College of Pennsylvania logo, we ask that you first review the College's Visual Identity Guidelines.

This document provides information about proper use of official College logos. Following these guidelines ensures that we are all working together to present a consistent image that promotes York College's identity and increases our visibility in the community. 

In addition to the primary College logos, additional logos for each academic school, department, and administrative area are available for download.

Templates

To assist faculty and staff in creating on-brand presentations and digital communications, templates have been designed for PowerPoint/Google Slides and digital letterhead. 

Please note that employees will need to be logged into their York College account to access these files. If you need access to template fonts, please contact the LTS Helpdesk at ltshelp@ycp.edu for assistance with font installation. 

College Colors

The official colors of the York College logo are Pantone 7740 or black. When using Pantone 7740 is not possible, the following color builds should be used to obtain the best match for “York College green.”

In Print

• CMYK: 75.0.95.15

On Screen

• RGB: 58.145.63
• HEX: 3A913F

Social Media Guidelines

YCP Social Media Guidelines and Best Practices

This document is a go-to resource for anyone who manages or contributes to a social media account on behalf of a York College school, department, program, or organization. Topics covered include:

• Starting a New Social Media Account
• Choosing the Right Social Media Platform
• Tips and Best Practices for Social Media Management
• How to Handle Crisis Situations on Social Media
• Accessibility and ADA Compliance
• Copyright Requirements
• Campus Photography Galleries
• Logos and Brand Resources
• Professional Development Opportunities
  
  

Social Media Graphics

Our brand guidelines should always be followed, regardless of the medium. However, we recognize that social media provides several unique challenges. 

The York College logo has been adapted to meet specifications for all major social media channels and to ensure brand consistency across College accounts.

Templates for special use cases of the College's Y shield have been designed to be cohesive while still providing flexibility and visual variety. Customized profile images and cover photos are created to spec, and are available by request.

To request a customized profile photo or cover image, please submit a project request through Workzone or contact Danielle Sewell, Director of Digital Marketing, at dsewell2@ycp.edu.

Photography

The Department of Institutional and Enrollment Marketing uses PhotoShelter to maintain an archive of campus photography. Members of the York College community are encouraged to browse these galleries to locate and download images that support their needs.

Our campus photographer is also available to assist with select projects, including headshots, special events, promotional shoots, etc. To request photography services, please email photo@ycp.edu.