Entertainment Marketing and Production, M.A.

A student in the recording studio.
Program Type
Est. Time to Complete
1-2 Years
Graduate and Professional Studies
Delivery Mode
A student in the recording studio.

Accelerate your career.

Combining production opportunities and experiential learning with solid academic studies, the Entertainment Marketing and Production program at York College allows you to deepen your knowledge and distinguish yourself in a competitive industry that is constantly changing. 

This cross-disciplinary program provides you with a strong platform in music while expanding your skills into the business industry. In accessible online graduate courses designed for working professionals, explore cultural theory, studio production, concert production and management, entertainment law and marketing.

Our small class sizes in an engaged online environment means you’ll get advanced instruction, intensive coaching and the opportunity to work with our studio production company. It’s your first step to pursuing your dreams of a career in music.

Entertainment Marketing and Production Courses

Your class schedule will include a series of core courses related to your field and taught by faculty experts.

Course NameCourse CodeCredits
Digital Marketing StrategyMBA 5883 Credits
Music Industry Research MethodsMUS 5153 Credits
Music Publishing, Licensing, and CopyrightMUS 5403 Credits
Promotional Strategy ManagementMBA 5683 Credits


Careers in Entertainment Marketing and Production

A masters’s degree in Entertainment Marketing and Production opens up a variety of career opportunities. Some of your options may include:

Event Promoter

Talent Agent


Brand Manager

Sound Engineer

Production Designer

Graduate and Professional Studies Staff

View All Staff
Joshua DeSantis
Joshua DeSantis, D.Ed.
Assistant Provost, Graduate and Professional Programs
Associate Professor, Education
Graduate and Professional Studies
Sueann Robbins
Sueann Robbins
Director of Graduate and Transfer Admissions
Admissions Office

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