Entertainment Marketing and Production, M.A.
Accelerate your career.
Combining production opportunities and experiential learning with solid academic studies, the Entertainment Marketing and Production program at York College allows you to deepen your knowledge and distinguish yourself in a competitive industry that is constantly changing.
This cross-disciplinary program provides you with a strong platform in music while expanding your skills into the business industry. In accessible online graduate courses designed for working professionals, explore cultural theory, studio production, concert production and management, entertainment law and marketing.
Our small class sizes in an engaged online environment means you’ll get advanced instruction, intensive coaching and the opportunity to work with our studio production company. It’s your first step to pursuing your dreams of a career in music.
NOTE: York College of Pennsylvania is not currently accepting applications for this program.
Entertainment Marketing and Production Courses
Your class schedule will include a series of core courses related to your field and taught by faculty experts.
Course Name | Course Code | Credits |
---|---|---|
Digital Marketing Strategy | MBA 588 | 3 Credits |
Music Industry Research Methods | MUS 515 | 3 Credits |
Music Publishing, Licensing, and Copyright | MUS 540 | 3 Credits |
Promotional Strategy Management | MBA 568 | 3 Credits |
Careers in Entertainment Marketing and Production
A masters’s degree in Entertainment Marketing and Production opens up a variety of career opportunities. Some of your options may include:
Event Promoter
Talent Agent
Publicist
Brand Manager
Sound Engineer
Production Designer
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