Retailing Minor

The Advertising & Digital Marketing minor provides students with the opportunity to explore the full range of the advertising process including advertising theory, advertising strategy, ad copywriting, media planning, and ad production. Pursuing an Advertising & Digital Marketing minor is especially beneficial to students planning careers in advertising, public relations, or any area of marketing communication.

Students must attain a 2.0 or higher in each course that serves as a prerequisite to a subsequent Business course. (Refer to the course description for specific prerequisites.) Failure to attain a 2.0 in prerequisite courses may lengthen the time to graduation.

The Entrepreneurial Studies minor provides students with an understanding of the entrepreneurial process and key skills for success. This background will help students develop business ideas, evaluate business opportunities, and start and run a business. 

Students must attain a 2.0 or higher in each course that serves as a prerequisite to a subsequent Business course. (Refer to the course description for specific prerequisites.) Failure to attain a 2.0 in prerequisite courses may lengthen the time to graduation.

The Operations Management minor helps students develop business ready skills to manage and improve the activities concerned with the conversion of raw materials into finished products and/or services.  Students will learn about forecasting techniques, capacity (or resource) planning, inventory management, quality control, and operations scheduling. This minor prepares students for entry-level positions such as a production planner, inventory analyst, project (or systems) analyst.

Students must attain a 2.0 or higher in each course. (Refer to the course description for specific prerequisites.) Failure to attain a 2.0 in courses may lengthen the time to graduation. This minor is not available for Supply Chain Operations Management majors.