Jason S. Kirsch, M.A., A.P.R.

Jason Kirsch, MA, APR has more than 28 years of experience counseling senior leaders, building high-profile brands, leading impactful marketing campaigns, and providing strategic communications expertise. 

In 2017, Jason started a new chapter leading PRworks, a branding, marketing, and public relations firm in Harrisburg. Previously, he was the senior director of the marketing organization at Capital Blue Cross, where he led brand management, communications, digital marketing, advertising, and creative services. He formerly oversaw marketing and public relations for Metro Bank. Jason has conducted media relations, serving as spokesperson for two Pennsylvania governors, and was press secretary at the Pennsylvania Department of Community and Economic Development. 

Jason holds the Accredited in Public Relations (APR) credential, a mark of distinction that signifies a distinguished level of expertise and a commitment to ethical conduct. He also developed, and is a lead instructor for, the Public Relations Society of America APR coaching program at the national level. Jason is a recipient of the Ernest R. McDowell Award for Excellence in Public Relations, awarded by the Pennsylvania Public Relations Society, and the Frederick E. Leuschner Award for Excellence in Public Relations, awarded by the Public Relations Society of America’s Central Pennsylvania Chapter. 

Jason Kirsch is a graduate of Leadership in Harrisburg Area’s Community Leadership Series and earned his bachelor’s degree in communication/journalism with a concentration in public relations from Shippensburg University. Jason Kirsch earned his master’s degree in communication studies from Bloomsburg University.