Entertainment Marketing and Production, M.A.
Accelerate your career.
Combining production opportunities and experiential learning with solid academic studies, the Entertainment Marketing and Production program at York College allows you to deepen your knowledge and distinguish yourself in a competitive industry that is constantly changing.
This cross-disciplinary program provides you with a strong platform in music while expanding your skills into the business industry. In accessible online graduate courses designed for working professionals, explore cultural theory, studio production, concert production and management, entertainment law and marketing.
Our small class sizes in an engaged online environment means you’ll get advanced instruction, intensive coaching and the opportunity to work with our studio production company. It’s your first step to pursuing your dreams of a career in music.
Entertainment Marketing and Production Courses
Your class schedule will include a series of core courses related to your field and taught by faculty experts.
| Course Name | Course Code | Credits |
|---|---|---|
| Digital Marketing Strategy | MBA 588 | 3 Credits |
| Music Industry Research Methods | MUS 515 | 3 Credits |
| Music Publishing, Licensing, and Copyright | MUS 540 | 3 Credits |
| Promotional Strategy Management | MBA 568 | 3 Credits |
Careers in Entertainment Marketing and Production
A masters’s degree in Entertainment Marketing and Production opens up a variety of career opportunities. Some of your options may include:
Event Promoter
Talent Agent
Publicist
Brand Manager
Sound Engineer
Production Designer
Graduate and Professional Studies Staff
View All Staff
Entertainment Marketing and Production News
View All News
Related Programs
Master of Arts in Integrated Marketing and Communication
Integrated Marketing Communication (IMC) is the juncture of strategy and creativity, providing a comprehensive foundation in marketing and communication. Create the brand conversation that keeps your customers engaged by exploring their buying preferences and experiences.
Master of Arts in Strategic Leadership and Management
The online Master of Arts (MA) in Strategic Leadership and Management degree program at York College of Pennsylvania is a convenient, entirely virtual master of business program emphasizing both leadership theory and practical application.