Masters in Integrated Marketing Communications
Transcend your profession through creativity, research, and strategy via a panoramic cross-platform, consumer-driven, marketing communication skill set.
Integrated Marketing Communication (IMC) is the juncture of strategy and creativity, providing a comprehensive foundation in marketing and communication. Create the brand conversation that keeps your customers engaged by exploring their buying preferences and experiences.
Through modern digital interactive marketing, and strategic communication strategies and tactics, you'll gain practical experience in the convergence of key areas of advertising, public relations, new media, and market research. The Master of Arts in Integrated Marketing Communication prepares you with the knowledge to compete in the multi-channel, global marketplace of the 21st Century.
Among a network of industry professionals, in the only program of its kind in the region, you will gain a competitive edge through a real-world, application-based experience working directly with clients to design and execute a campaign in your capstone class.
Review the Graduate Business Program Admission Procedures.
All graduate courses in the Graham School of Business are currently offered online through Zoom.
Masters in Integrated Marketing Communications Courses
Your class schedule will include a series of core courses related to your field and taught by faculty experts.
| Course Name | Course Code | Credits |
|---|---|---|
| Strategic Media Communication | IMC 520 | 3 Credits |
| International and Global Communication Perspectives | IMC 530 | 3 Credits |
| Crisis Management | IMC 550 | 3 Credits |
| Strategic Brand Management | MBA 573 | 3 Credits |
| Marketing Information and Research | MBA 578 | 3 Credits |
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