Masters in Integrated Marketing Communications

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Program Type
Est. Time to Complete
1-2 Years
Graduate and Professional Studies
Delivery Mode
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Transcend your profession through creativity, research, and strategy via a panoramic cross-platform, consumer-driven, marketing communication skill set.

Integrated Marketing Communication (IMC) is the juncture of strategy and creativity, providing a comprehensive foundation in marketing and communication. Create the brand conversation that keeps your customers engaged by exploring their buying preferences and experiences.

Through modern digital interactive marketing, and strategic communication strategies and tactics, you'll gain practical experience in the convergence of key areas of advertising, public relations, new media, and market research. The Master of Arts in Integrated Marketing Communication prepares you with the knowledge to compete in the multi-channel, global marketplace of the 21st Century.

Among a network of industry professionals, in the only program of its kind in the region, you will gain a competitive edge through a real-world, application-based experience working directly with clients to design and execute a campaign in your capstone class.

Review the Graduate Business Program Admission Procedures

All graduate courses in the Graham School of Business are currently offered online through Zoom.

Masters in Integrated Marketing Communications Courses

Your class schedule will include a series of core courses related to your field and taught by faculty experts.

Course NameCourse CodeCredits
Strategic Media CommunicationIMC 5203 Credits
International and Global Communication PerspectivesIMC 5303 Credits
Crisis ManagementIMC 5503 Credits
Strategic Brand ManagementMBA 5733 Credits
Marketing Information and ResearchMBA 5783 Credits


Graduate and Professional Studies Staff

View All Staff
Joshua DeSantis
Joshua DeSantis, D.Ed.
Assistant Provost, Graduate and Professional Programs
Associate Professor, Education
Graduate and Professional Studies
Sueann Robbins
Sueann Robbins
Director of Graduate and Transfer Admissions
Admissions Office

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