Marketing
From analysis and research to product and promotion.
Where there’s a product or service, there’s a need to price it and communicate its benefits to consumers. Under the instruction of mentoring faculty, you’ll develop an understanding of core marketing principles such as consumer orientation, business-to-business markets, developing marketing campaigns and more.
Within the marketing concentration, you'll also select your electives that give you the ability to focus on areas like retailing, advertising, marketing communications, marketing management or personal selling, which, combined with an internship, will give you a great idea where you’ll want to take your career.
Majoring in Marketing
The Marketing, B.B.A. program is accredited by ACBSP.
Marketing Courses
Your class schedule will include core courses for your major, Gen Next general education classes, and electives.
| Course Name | Course Code | Credits |
|---|---|---|
| Principles of Marketing | MKT 100 | 3 Credits |
| Market Measurement and Analysis | MKT 210 | 3 Credits |
| Consumer Behavior | MKT 360 | 3 Credits |
| Marketing Policies and Strategies | MKT 475 | 3 Credits |
Careers in Marketing
A bachelor’s degree in Marketing opens up a variety of career opportunities. Some of your options may include:
Advertising Copywriter
Branding Strategist
Global Marketing Strategist
Market Research Analyst
Social Media Marketer
Sport Marketer
Build your dream career, one day at a time.
This is day one. From your first semester on campus through graduation day, York College offers expert advice, professional development opportunities, and personalized support to help you navigate the choices that influence your future.
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