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Analyze and research markets, help launch and price products and develop promotional campaigns.

Where there’s a product or service, there’s a need to price it and communicate its benefits to consumers. Under the instruction of mentoring faculty, you’ll develop an understanding of core marketing principles such as consumer orientation, business-to-business markets, developing marketing campaigns and more.

Within the marketing concentration, you'll also select your electives that give you the ability to focus on areas like retailing, advertising, marketing communications, marketing management or personal selling, which, combined with an internship, will give you a great idea where you’ll want to take your career.

Students taking notes during a business class at York College

The Marketing, B.B.A. program is accredited by ACBSP.

Contact Us
Graham School of Business
Michele Yoder, Ph.D. Chair, Department of Marketing, Management, and Entrepreneurship
Willman Business Center, 301
Phone: 717.815.1701