Marketing
From analysis and research to product and promotion.
Where there’s a product or service, there’s a need to price it and communicate its benefits to consumers. Under the instruction of mentoring faculty, you’ll develop an understanding of core marketing principles such as consumer orientation, business-to-business markets, developing marketing campaigns and more.
Within the marketing concentration, you'll also select your electives that give you the ability to focus on areas like retailing, advertising, marketing communications, marketing management or personal selling, which, combined with an internship, will give you a great idea where you’ll want to take your career.
Majoring in Marketing
Accreditation & Professional Recognition
The Marketing, B.B.A., program is accredited by ACBSP.
This accreditation focuses on recognizing teaching excellence, determining student learning outcomes, and a continuous improvement model. ACBSP’s student-centered teaching and learning approach, which is measured and analyzed for quality, ensures that students gain the right skills from their educational investment. Institutions with programs accredited by ACBSP are committed to continuous improvement that ensures their business program will give students the skills employers want.
Marketing Courses
Your class schedule will include core courses for your major, Gen Next general education classes, and electives.
| Course Name | Course Code | Credits |
|---|---|---|
| Principles of Marketing | MKT 100 | 3 Credits |
| Market Measurement and Analysis | MKT 210 | 3 Credits |
| Consumer Behavior | MKT 360 | 3 Credits |
| Marketing Policies and Strategies | MKT 475 | 3 Credits |
Careers in Marketing
A bachelor’s degree in Marketing opens up a variety of career opportunities. Some of your options may include:
Advertising Copywriter
Branding Strategist
Global Marketing Strategist
Market Research Analyst
Social Media Marketer
Sport Marketer
Build your dream career, one day at a time.
This is day one. From your first semester on campus through graduation day, York College offers expert advice, professional development opportunities, and personalized support to help you navigate the choices that influence your future.
Explore resources for a successful college experience:
Meet the Faculty
View All Faculty
Related Programs
Digital Art and Artificial Intelligence
The Digital Art and Artificial Intelligence (DAAI) program is designed to equip students with the skills they need for careers in gaming, animation, and visual storytelling. Utilizing generative artificial intelligence and other digital programs as primary tools, students will express narratives visually through diverse mediums in gaming, animation, and narrative illustration.
General Business
By pairing business’ core principles with any minor at York College, the Bachelor of Business Administration (BBA) concentrating in General Business degree provides you with a solid understanding over all the business disciplines and the opportunity to add another area of interest for a unique business education experience.
Integrated Marketing Communication
As an Integrated Marketing Communication major at York College, you’ll gain practical experience in a variety of areas: advertising, public relations, social media, brand management, and market research. More importantly, you’ll learn how these skills complement each other and impact an organization’s mission.
Sport Media
Sports are about community — people coming together to celebrate a shared love of athletic skill, competition, and performance. As a Sport Media major, you’ll play an active role in building these communities, starting in your very first semester.
Mass Communication
With a degree in Mass Communication at York College, you'll gain exposure to audio, radio, and digital video production, news gathering and reporting, copywriting, announcing, and field and control room equipment. This degree provides a strong foundation for broadcast communications jobs, a corporate career, or a future in digital filmmaking and video production.
Writing
At York College, the Writing major focuses on developing the ability to produce the kinds of written work that are valued across professional fields, ranging from technical and business writing, to creative writing and journalism. Hands-on experience is everywhere — you’ll want to check out our student-run literary magazines.