Writing

Film and Media Arts majors learn how to communicate stories effectively, whether they’re interested in filmmaking, video marketing, scriptwriting, or any other aspect of media production. York College offers a unique program, combining the scholarly study of film with the hands-on training in the practical skills you’ll need to land a job in the field of your choice. 

As an Integrated Marketing Communication major at York College, you’ll gain practical experience in a variety of areas: advertising, public relations, social media, brand management, and market research. More importantly, you’ll learn how these skills complement each other and impact an organization’s mission. Whether you’re interested in pitching ad campaigns, developing social media strategy, analyzing platform metrics, or anything in between, the IMC major will ensure that you’re prepared for a dynamic career—today, and in the years to come. 

The most powerful way to improve critical reading, thinking, and communication skills is to discover, debate, and research across the spectrum. Our challenging, diverse curriculum covers cultural studies, film, literature, rhetoric, creating writing, and philosophy. You’ll also be able to specialize in one of four tracks of focus — comparative literary studies, film and media studies, critical and cultural theory, and women and gender studies.

Where there’s a product or service, there’s a need to price it and communicate its benefits to consumers. Under the instruction of mentoring faculty, you’ll develop an understanding of core marketing principles such as consumer orientation, business-to-business markets, developing marketing campaigns and more.

Imagine if you could apply for a job after graduation and be able to tell a radio or television station, “Yes, I’ve used that before.” That’s the York College approach — we give you exposure to audio, radio, and digital video production, news gathering and reporting, copywriting, announcing, and field and control room equipment. It provides a strong foundation for broadcast communications jobs, a corporate career, or a future in digital filmmaking and video production.

Philosophy is the kind of major anyone can benefit from, because everyone needs to be able to express their thoughts, understand the viewpoints of others, and critically evaluate intellectual problems. As a philosophy major, you’ll study the abiding questions facing humankind: What is the nature of God? Why be moral? Is there an afterlife? What is truth and justice? But you’ll also have extensive instruction in building practical skills that mold you into an ideal candidate for post-graduate studies in law, medicine, business, and more.