Institutional and Enrollment Marketing

Welcome to the York College of Pennsylvania Brand Resource Center

Our brand is stronger when our messages are focused — and more compelling when our audiences know how they benefit from everything we offer. In this Brand Resource Center, you will find helpful guides and assets to help you accurately represent the York College brand.

Before using an official York College of Pennsylvania logo, we ask that you first review the College's Visual Identity Guidelines.

This document provides information about proper use of official College logos. Following these guidelines ensures that we are all working together to present a consistent image that promotes York College's identity and increases our visibility in the community. 

In addition to the primary College logos, additional logos for each academic school, department, and administrative area are available for download.

Slide Templates and Digital Letterhead

To assist faculty and staff in creating on-brand presentations and digital communications, templates have been designed for PowerPoint/Google Slides and digital letterhead. 

Please note that employees will need to be logged into their York College account to access these files. If you need access to template fonts, please contact the LTS Helpdesk at ltshelp@ycp.edu for assistance with font installation. 

Ordering Business Cards and Print Stationery

A coordinated system of stationery is important to presenting the College’s brand identity clearly and consistently. Letterhead, envelopes, and business cards are often the first graphic representation of the College to a variety of audiences. All stationery items must be ordered using the online ordering site. All York College stationery must use the stacked version of the Tier One primary logo.

Questions about any of the online items can be directed to:

Omniform, Inc.
David Bryant
800.726.9371
info@omniformusa.com

The official colors of the York College logo are Pantone 7740 or black. When using Pantone 7740 is not possible, the following color builds should be used to obtain the best match for “York College green.”

In Print

• CMYK: 75.0.95.15

On Screen

• RGB: 91.153.68
• HEX: 239A3A

YCP Social Media Guidelines and Best Practices

This document is a go-to resource for anyone who manages or contributes to a social media account on behalf of a York College school, department, program, or organization. Topics covered include:

• Starting a New Social Media Account
• Choosing the Right Social Media Platform
• Tips and Best Practices for Social Media Management
• How to Handle Crisis Situations on Social Media
• Accessibility and ADA Compliance
• Copyright Requirements
• Campus Photography Galleries
• Logos and Brand Resources
• Professional Development Opportunities

Social Media Graphics

Our brand guidelines should always be followed, regardless of the medium. However, we recognize that social media provides several unique challenges. 

The York College logo has been adapted to meet specifications for all major social media channels and to ensure brand consistency across College accounts.

Templates for special use cases of the College's Y shield have been designed to be cohesive while still providing flexibility and visual variety. Customized profile images and cover photos are created to spec, and are available by request.

To request a customized profile photo or cover image, please submit a project request through Workzone or contact Danielle Sewell, Director of Digital Marketing, at dsewell2@ycp.edu.

About Photography Services at York College

The Department of Institutional and Enrollment Marketing uses PhotoShelter to maintain an archive of campus photography. Members of the York College community are encouraged to browse these galleries to locate and download images that support their needs. The Department also provides services to the YCP community in the following ways: 

Employee and Student Headshots

The College's professional photography studio, equipped with high-quality lighting, a clean white backdrop, and top-notch photography gear; is located on West Campus in Grantley Hall (Room 17). A time must be requested and confirmed through the Campus Photographer.
 

Academic Organization, Program, or Class Group Photos

For each group, the school photographer will work with the individual who requested the photo to select a space that works best for the number of group members, lighting, and context. A date, time, and location will then be determined, and it is up to the photo requester to ensure all group members are informed and in attendance. Due to the limited resources within our department, we cannot accept individual student organizations' requests at this time. If you would like consultation with a project, please feel free to contact our photographer, and we will assist you as best we can.
 

Event Photography

The school photographer may be requested to attend to capture candid moments and staged photographs for events. Priority consideration will be given where the College President is in attendance or the event is aligned with the College’s Strategic Plan.
Qualifying events include:

• School-wide functions and celebrations
• Convocation
• Graduation
• Homecoming and Family Weekend
• WinterFest
• Involvement Fair

For full consideration, photography requests should be sent to the photographer with at least two weeks' notice of the expected photography date. We understand that opportunities pop up unexpectedly and while we'll do our best to accommodate these last-minute requests, we cannot guarantee it. If a special circumstance requires photos to be delivered after or during the event with an expedited turnaround, please communicate this information in the initial request so that the photographer can plan accordingly and assess if the request is possible at that time. The final edited photos will be available 1-2 weeks after photos are taken.

Please note that, in most cases, the unit or department requesting services will be responsible for the cost.

How to Submit a Photo Request

Photo requests should be submitted through our online photography request form. If you are unsure how to fill out the form or have questions in advance of submitting a formal request, please email photo@ycp.edu.

Photography Timeline

From the date that the initial request is received, the photography timeline and process is as follows:

1. The photographer will coordinate with the requester to schedule a date, time, and location. The photo calendar is usually booked two weeks in advance, so we ask that at least two weeks' notice be given.
2. The photographer will take the photograph(s) on the decided date/time. For group photos, we ask that the requester be present to ensure all necessary participants are in attendance.
3. The photographer will sort, edit, and deliver the photographs in 1-2 weeks via a YCP PhotoShelter link. PhotoShelter is York College’s photo database and can be accessed by anyone with a YCP email address.

Photography Contact Information

Emily Rund | Photographer and Videographer
Institutional and Enrollment Marketing Department
Email: photo@ycp.edu

Photography Waiver

If the photography requested involves minors or individuals who are not students, faculty, or staff of YCP, please have them sign the below photography release form, or, they can sign the electronic release form. If someone is unable or unwilling to sign the form, but will still be present, please let the photographer know in advance.

Download a Printable Photograph and Video Release Form

Please carefully follow the steps below from a desktop browser to create your personalized employee email signature:

1. Access your Gmail settings

• With your YCP Gmail inbox open, click on the gear icon in the upper right corner of the screen. 
• Select See all settings on the Quick Settings panel that pops down.
• Scroll down to the Signature section.

2. Add or edit your signature

• If you do not have an existing email signature, click + Create new.
• If you already have an email signature, delete all existing content in the box.
• Copy and paste the entire template contents below into your empty email signature box.

3. Personalize your signature

• Please do not change the colors, font, or sizing anywhere in the template.
• Mobile, pronouns, and academic school name are optional.
• Fill in your personal information
• Update the email hyperlink:
  • Select your personal email address in the signature box by highlighting the text. A small pop-up menu will appear.
  • Select Change.
  • In the field under “To what email address should this link?” enter your YCP email address.
  • Click OK.

4. Scroll and select Save Changes at the bottom of your screen

Template

First Name Last Name (optional pronouns)
Title
Department Name
School Name (optional)

Email: mailname@ycp.edu
Office Phone: 000-000-0000
Mobile Phone: 000-000-0000

York College of Pennsylvania
441 Country Club Rd
York, PA 17403-3651

The content of this email is intended for the person or entity to which it is addressed only.
This email may contain confidential information. If you are not the person to whom this
message is addressed, be aware that any use, reproduction, or distribution of this message
is strictly prohibited. If you received this in error, please contact the sender and immediately
delete this email and any attachments.

All design requests should be made through our project management system, Workzone.

To access Workzone for the first time, please follow these steps: 

1. Contact Sharon Brtalik at sbrtalik@ycp.edu to set up your Workzone user account.
2. Create your Workzone password.
3. Review the brief training video (16 minutes).
4. Visit ycp.sharedwork.com to log in with your email address and password.

To request webpage edits, please contact Danielle Sewell, Director of Digital Marketing, at dsewell2@ycp.edu.

Please ensure that any requested changes to departmental or program pages have been approved by the senior administrator/dean in that area. 

The York College Athletics logos are reserved exclusively for the promotion of York College Athletics. Please email marketing@ycp.edu if you have any questions.

Collaboration with YCP faculty and staff is always helpful as we work to recruit our next class of Spartans. If you would like to discuss opportunities for supporting enrollment efforts, please contact Kaleigh Seiter, Senior Director of Enrollment Marketing, at kseiter@ycp.edu. 

York College's Office of Communications manages the following areas: 

• Athletic Communications
• Reputation-Building Efforts
• Editorial Services
• Internal Communications
• Parent Communications
• Media Relations / Crisis Communications
• Print and Mail Services

Please visit the Office of Communications webpage or contact communications@ycp.edu for more information.